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# Why brand mentions work best for Reddit?

When it comes to promoting on Reddit, **brand mentions** almost always outperform direct links in terms of comment survival and stick rate.

#### Brand Mentions vs. Hyperlinks

* **Brand Mentions (Safest Option)**
    * Simply __mention your brand name__ in the comment (e.g., *“Check out Canva”*).
    * Users who are interested can easily find you by __Googling your brand.__
    * Much lower risk of triggering Reddit’s sitewide spam filters or by the moderators of a subreddit.
    * Keeps comments looking natural and authentic.

* **Hyperlinks (High Risk)**
    * Adding links in comments increases the chance of removal, since Reddit prefers to keep users on-platform.
    * Links face **more scrutiny** from both Reddit’s filters and subreddit moderators.
    * Use sparingly and only on **highly strategic, high-traffic threads** where visibility is worth the risk.

#### 📊 The Ideal Balance
* **70% brand mentions**
* **30% links (only on top threads)**
This combo gives you a healthy mix of visibility and safety.

#### ⚡Pro Tip: Use Non-Clickable Domains
If you must include your domain, write it in **non-clickable form** (e.g., `example.com`).
* This avoids spam filters while still letting users see and remember your domain. [Here's how you can do it.
](https://crowdreply.crisp.help/en/article/how-to-add-a-non-clickable-domain-link-in-a-comment-z03rdq)
**Summary:** Brand mentions give you the best stick rate on Reddit. Use links strategically, not everywhere. Think of links as a tool for *power threads* and brand mentions as your **default safe option**.