Articles on: AI Search

How to use Competitor Analysis

Use Competitor Analysis to see how your brand ranks against other companies in AI-generated answers, spot gaps, and decide where to focus next.

What you can do

The Competitors section helps you:

See your visibility rank, share of voice, and avg. sentiment vs tracked competitors
Review a leaderboard with visibility, sentiment, average position, and which AI models mention each brand
Open a head-to-head detail page for any competitor
Compare your brand against multiple competitors in one view
Plot brands on a Positioning Matrix (visibility vs sentiment)
Manage which competitors you track (up to 10 per brand)
Export PDF reports from Compare, Positioning Matrix, and Competitor Detail

Plan access

Competitor Analysis is included on all plans (Starter, Growth, and Enterprise).

You need an active subscription and a brand selected in the top bar.

Team members on a shared workspace can view it when they switch to the team profile and pick a brand.

How to use it

In the left sidebar, open Competitors under AI SEARCH.
Pick a tab at the top:

Leaderboard
Positioning Matrix
Compare
Manage

Leaderboard

Check the KPI cards: Visibility rank, Share of voice, Avg. sentiment, Top mover, and Models.
Filter by date (Last 7 days, Last 14 days, Last 30 days, or a custom range) and by AI model.
Search competitors by name (type at least two characters).
Click Manage competitors to add or remove tracked brands.
In the table, your brand is marked YOU. Click any other row to open Competitor Detail.

Manage competitors

Open the Manage tab (or click Manage competitors on the Leaderboard).
Use Available to browse the catalog and Select competitors you want to track.
Switch to Selected to review your list or remove brands.
You can track up to 10 competitors per brand. Use Add competitor in the Selected view to add more from the catalog.

You can also add competitors during onboarding. Manage lets you update the list anytime.

Compare

Open the Compare tab.
Use the brand chips to pick your brand plus the competitors you want (up to five competitors).
Review the Metric comparison matrix and Visibility over time chart.
Scroll to Prompts where you're behind and Prompts where YOU win to see where to focus.
Click Export to download a PDF report.

Positioning Matrix

Read the Competitive positioning chart: visibility on the horizontal axis, sentiment on the vertical axis.
Larger bubbles mean higher share of voice.
Click a bubble to open that competitor's detail page.
Click Export to download a PDF of the matrix.

Competitor Detail

Open any competitor from the Leaderboard or Positioning Matrix.
Review head-to-head stats, Visibility over time, Top sources, and prompt-level comparisons.
Use Export to download a prompts PDF.
Click the back arrow to return to the previous Competitor Analysis tab.

Good to know

Sentiment is a 0-100 score with color bands. It is not labeled Positive, Neutral, or Negative.
Competitor data respects your date and AI model filters across tabs.
If your brand is archived, Competitor Analysis is not available until you restore it.
Switching to a different brand in the sidebar while viewing a competitor detail page returns you to the main Competitors list.

FAQs

How many competitors can I track?
Up to 10 per brand, in addition to your own brand on the leaderboard.

Can I compare more than two brands at once?
Yes. The Compare tab supports your brand plus up to five competitors in one view.

Where else do I see competitor data?
The Overview dashboard and your Brand Report also include competitor ranking snapshots. Competitors is the full analysis workspace.

Why does an old help article say competitors cannot be changed after onboarding?
That guidance is outdated. Use the Manage tab to update your tracked competitors anytime.

Updated on: 06/07/2026

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